LG Film GONE TOO FAR by Y&R London

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GONE TOO FAR

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Industry Mobile phones, devices & accessories
Media Film
Market United Kingdom
Agency Y&R London
Director Sam Cadman
Executive Creative Director Damon Collins
Art Director Nicola Hawes
Copywriter Andy Forrest
Producer Angela Solomon Charlie Compton
Editor Andy Mcgraw C
Production Rogue Films
Production Station Film
Released July 2010

Credits & Description

Category: Internet Film
Advertiser: LG
Product/Service: MOBILE
Agency: RAINEY KELLY CAMPBELL ROALFE/Y&R
Production Company: STATION FILM, Culver City, London, USA, UNITED KINGDOM
Production Company: ROGUE FILMS, Culver City, London, USA, UNITED KINGDOM
Date of First Appearance: Jul 3 2010
Chief Creative Officer: Richard Exon
Executive Creative Director: Damon Collins
Copywriter: Andy Forrest
Art Director: Nicola Hawes
Agency Producer: Jen Fewster
Producer: Angela Solomon Charlie Compton
Director: Sam Cadman
Editor: Andy Mcgraw
Sound Design/Arrangement: Mike Austin/Dan Corbin @ The Works Music/Sound Ltd
Post Production: Mpc
Animation: N/A
Cameraman: Ramsey Nickell
Music: Composed For Idents
Account Manager: Ed Gardiner
Planner: Lucy Hurst
Cinematographer: Ramsey Nickell
Director Of Photography: Ramsey Nickell
Editing Company: Cut And Run

English Description
This is a series of sponsorship idents that showcase to 16-24 year olds how LG’s innovative range of smartphones can make their life good. The idents are made from the highlights from a US daytime soap opera, The Young and The Connected, based on the social lives a group of Californians enjoyed via their mobiles.