LG Film OPTIMUS & BUZZING BEARS by Y&R Budapest

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OPTIMUS & BUZZING BEARS

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Industry Mobile phones, devices & accessories
Media Film
Market Hungary
Agency Y&R Budapest
Director Gergely Litkay
Creative Director Laszlo Falvay
Art Director Mate Mlinarics
Copywriter Gergely Litkai, Csilla Dukát
Producer Agnes Nagy
Production Comedy Central
Released October 2010

Credits & Description

Category: Broadcast Idents & Sponsorships
Advertiser: LG HUNGARY
Product/Service: LG OPTIMUS
Agency: Y&R BUDAPEST
Production Company: COMEDY CENTRAL, Budapest, HUNGARY
Date of First Appearance: Oct 1 2010
Creative Director: Laszlo Falvay
Copywriter: Gergely Litkai/Csilla Dukát
Art Director: Máté Mlinarics
Agency Producer: László Péter
Advertiser's Supervisor: Márk Somogyi
Producer: Agnes Nagy
Director: Gergely Litkay
Account Manager: Gergely Darabos
Planner: Sarolta Gál

English Description
LG is seeking to raise awareness among young adults for it’s new, Optimus smartphone;
Buzzing Bears, a pair of cool urban bears, want cold, hard cash to keep their TV series running on the popular Comedy Central channel; These mammals are smart enough to talk and operate a smartphone, so we gave them one. This episode is one of a series of programming content.