LG Film SPEECH by BBH Shanghai, Backyard

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SPEECH

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Industry Mobile phones, devices & accessories
Media Film
Market China
Agency BBH Shanghai
Director Rob Pritts
Art Director Johnny Tan
Producer Carr Donald
Account Supervisor Joanne Liu
Agency Backyard
Copywriter Craig Howie
Producer Kris Mathur
Account Supervisor Ryan Law
Editor Joe Guest
Released November 2010

Credits & Description

Category: Internet Film
Advertiser: LG ELECTRONICS
Product/Service: LG OPTIMUS ONE
Agency: BBH CHINA
Production Company: BACKYARD, Venice, USA
Date of First Appearance: Nov 8 2010
Executive Creative Director: Johnny Tan
Copywriter: Johnny Tan/Craig Howie
Art Director: Johnny Tan
Agency Producer: Krystie Koh/Bettina Feng
Account Supervisor: Joanne Liu/Ryan Law
Producer: Kris Mathur/Carr Donald
Director: Rob Pritts
Editor: Joe Guest
Sound Design/Arrangement: Song Zu
Cameraman: John Pardue
Lighting: John Pardue
Music: Lindsay Jehan
Account Manager: Joanne Liu/Ryan Law
Planner: Ed Tsue

English Description
The task is to get price-conscious, white collar, non-smart phone users to switch to LG Optimus One. It’s the phone with powerful search features that allow you to search for anything in real time.
The series of films show a hostage taker negotiator successfully dealing with the bad guy. A top physicist speaking confidently to a full auditorium. A sushi chef deftly preparing puffer fish sushi. But it turns out they just searched the knowledge on their LG phones a few moments before. Anyone becomes an instant expert with the different search tools of LG Optimus One.