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Industry Electronic Devices & Home Appliances, Vacuum Cleaners
Media Film
Market United States
Agency Y&R New York
Executive Creative Director Ecd- Gerry Graf Gcd- Scott Vitrone, Ian Reichenthal
Creative Director Stuart Harricks, Andrew Mckechnie
Art Director Gabriel Hoskins
Copywriter Cheryl Chapman
Producer Allison Kunzman Patrick Milling Smith, Lisa Rich, Brian Carmody
Account Supervisor Joanna Groom, Amy Johnson
Production Psyop
Editor Cass Vanini
Production Smuggler
Producer Allison Kunzman
Released November 2010

Credits & Description

Category: Internet Film
Product/Service: VACUUM CLEANER
Agency: Y&R
Production Company: SMUGGLER, New York, New York, USA, USA
Production Company: PSYOP, New York, New York, USA, USA
Date of First Appearance: Nov 24 2010
Executive Creative Director: Ian Reichenthal/Scott Vitrone
Creative Director: Stuart Harricks/Andrew Mckechnie/Cheryl Chapman/Gabriel Hoskins
Copywriter: Cheryl Chapman
Art Director: Gabriel Hoskins
Agency Producer: Tennille Teague
Account Supervisor: Joanna Groom/Amy Johnson
Producer: Patrick Milling Smith/Brian Carmody/Lisa Rich/Allison Kunzman
Editor: Cass Vanini
Sound Design/Arrangement: Q Department
Music: Q Department
Account Manager: Mike Aken
Director Of Photography: Fred Elmes
Editing Company: Psyop
Other Credits: Executive Director/Content Production: Lora Schulson/Nathy Aviram
Lead 3D Artist: Christian Bach
Lead 2D Artist: Nick Tanner

English Description
How do you show the dangers of hidden dirt and allergens that lurk in your carpet, and do it in a way people might actually watch and share? That was the challenge with LG’s Kompressor Elite, a powerful vacuum with technology we knew would appeal to savvy viewers online. So we made a video that feels more like an epic, scary film. The dirt and allergens are represented as shark fins menacing a group of toys. And we’re right there with them, in the fibers and carnage until, eventually, they’re saved. And viewers are hopefully intrigued to find out more.