CAROUSEL by Y&R New York for LG

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CAROUSEL

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Industry Mobile phones, devices & accessories
Media Film
Market United States
Agency Y&R New York
Director Samir Mallal
Creative Director Stuart Harricks, Andrew Mckechnie
Art Director Adolfo Alcala
Copywriter Patrick Conlon
Account Supervisor Ashley Campbell, Nathan Smith
Editor Maury Loeb
Production Smuggler
Released November 2010

Credits & Description

Category: Home Electronics & Audio-Visual
Advertiser: LG
Product/Service: VORTEX SMARTPHONE
Agency: Y&R
Production Company: SMUGGLER, Hollywood, USA
Date of First Appearance: Nov 23 2010
Creative Director: Andrew Mckechnie/Stuart Harricks
Copywriter: Patrick Conlon
Art Director: Adolfo Alcala
Agency Producer: Jessica Dierauer
Account Supervisor: Ashley Campbell/Nathan Smith
Director: Samir Mallal
Editor: Maury Loeb
Music: Rogue Waves/Eyes
Cinematographer: Nigel Bluck
Editing Company: Ps 260
Other Credits: Executive Producers: Patrick Milling Smith/Brian Carmody/Lisa Rich

English Description
As a group of friends pass by a warehouse, one friend catches a glimpse of an old neglected carousel through a window. As the friend talks to the owner of the warehouse, another friend uses the GroupMe app on his LG Vortex phone to group text some of his other friends. The phone helps bring the local community together to restore the carousel, and we end with the adults and kids alike have showing up to enjoy the newly refurbished carousel.