Libero Film TIME FOR A WEE by Forsman & Bodenfors Gothenburg

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Industry Baby Hygiene, Health & Pharmaceuticals
Media Film
Market Sweden
Agency Forsman & Bodenfors Gothenburg
Released January 2004


Cannes Lions 2004
Film - Bronze

Credits & Description

A family a long way from civilisation has to stop the car in the rain - not to mention the woods - to take a leak. All of them leave the car to do what they have to do. All but one, that is. Libero Diapers keep you dry.
Title "Time for a Wee"

Agency Forsman & Bodenfors AB
City Göteborg
Production Company: Anders Skog Films
Advertiser SCA Group
Brand Name Libero
Product Name Diapers
Business Sector Diapers
Market Sweden
Country of Production Sweden
Language English
Type Television
Length 30 seconds
Soundtrack/Song "I can't stand the rain"
Tagline Keeps you dry
Art Director Kim Cramer
Copywriter Jonas Enghage
Director Anders Skog
Production Company Producer Sonia Maggioni
Producer Sonia Maggioni
Agency Producer Charlotte Most, Markus Bergkvist
Account Supervisor Hans Andersson
Photographer Carl Sundberg
Music Mic Studios
Advertiser's Supervisor Steen Koch