Liberty Mutual Film OUTSIDE RESISTANCE by Remo

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Industry Insurance
Media Film
Market Spain
Agency Remo
Director Eivind Holmboe “Salmon
Executive Creative Director Jose Luis Moro, Pablo Torreblanca
Art Director Manuel Arranz
Copywriter Casilda Saldaña
Producer David De La Flor
Account Supervisor Jose Antonio Garcia
Production Fish Film Productions
Released July 2010

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: LIBERTY
Product/Service: INSURANCE
Agency: REMO
Production Company: FISH FILM, Madrid, SPAIN
Date of First Appearance: Jul 1 2010
Executive Creative Director: Jose Luis Moro/Pablo Torreblanca
Copywriter: Casilda Saldaña
Art Director: Manuel Arranz
Agency Producer: Elena Carrasco
Account Supervisor: Jose Antonio García
Producer: David De La Flor
Director: Eivind Holmboe
Post Production: Infinia/Insitu
Director Of Photography: Albert Roigé

English Description
In Spain, Liberty is a car insurance company based in personal attention that fights against Internet and telephone assistance based insurance companies.

Our campaign makes fun of our competitors by creating situations where someone who is in trouble, makes a phone call to his insurance company and is attended by an answering machine that doesn´t understand at all what the client says, but something completely different and out of sense.