Lidl Film Range by TBWA\London

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Industry Baby Hygiene, Supermarkets, Baby Food
Media Film
Market United Kingdom
Agency TBWA\London
Creative Director Andy Jex
Art Director Elson Rodrigues
Copywriter Andreas Lefteris
Production Outsider
Director Chris Balmond
Released June 2018

Credits & Description

Category: Retail Services
Media: Film
Brand: Lidl / Lidl's Lupilu
Agency: TBWA
Geo: United Kingdom
Advertising Agency: TBWA, London, UK
Creative Director: Andy Jex
Art Director: Élson Rodrigues
Copywriter: Andreas Lefteris
Production Company: Outsider
Director: Chris Balmond
Account Director: David Owen
Planner: Kilian Kapfer
Sound Engineer: Martin Leitner
Sound: Wave Studios
Agency Producer: Eve McDonald
Project Manager: Vicki Lam
Designer: Emily Mason
Designer: Tom Hamilton
Account manager: Florence MacKenzie
Account Executive: Alex Austin
Published: June 2018
TBWA London launched Lidl’s new and improved baby range, Lupilu. The challenge was to introduce a new brand into a competitive category, dominated by established brands and highly dependent on trust and advocacy. So we gave a voice to those who can't even speak yet—babies, the real experts.