Lifebuoy Film Help a child reach 5 by Ogilvy & Mather Mumbai

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Help a child reach 5

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Industry Hygiene & Personal Care Products, Soaps
Media Film
Market India
Agency Ogilvy & Mather Mumbai
Director Amit Sharma
Executive Creative Director National Creative Director - Amer Jaleel
Art Director Unit Creative Director - Garima Khandelwal
Copywriter Group Creative Director - Sagar Kapoor
Producer Prafull Sharma
Account Supervisor Global Business Director - Virat Tandon
Editor Shekher Prajapati
Released March 2013

Awards

Cannes Lions 2013
Film Lions Product & Service; Corporate Image Silver

Credits & Description

Category: Corporate Image
Advertiser: UNILEVER
Product/Service: LIFEBUOY
Agency: LOWE + PARTNERS London, UNITED KINGDOM
Executive Creative Director: National Creative Director - Amer Jaleel
Creative Director: Group Creative Director - Sagar Kapoor
Copywriter: Group Creative Director - Sagar Kapoor
Art Director: Unit Creative Director - Garima Khandelwal
Agency Producer: Associate Vice President - Rohit Chatterjee/Senior Brand Services Manager - Natasha Sunderan
Account Supervisor: Global Business Director - Virat Tandon
Advertiser's Supervisor: Global Brand Vice President - Samir Singh
Producer: Prafull Sharma
Director: Amit Sharma
Editor: Shekher Prajapati
Sound Design/Arrangement: Arun Crasto
Post Production: Sandeep Patil/Dutta Yewale/Sanjay Malwankar
Animation: Pixion
Cameraman: Tapan Basu
Lighting: Rajiv Menon Productions
Music: Clinton Cerejo
Account Manager: Senior Vice President - Vinay Vinayak
Planner: Vice President - Varsha Chawda/Executive Vice President - Saji Abraham
Cinematographer: Tapan Basu
Director Of Photography: Tapan Basu
Editing Company: Pixion
Other Credits: First Asst. Director - Naved Ahmed

Brief Explanation
The inspiration for the film came from real life stories of how parents in rural India express their gratitude when they overcome adversities. It is a common practice to make a vow to the local God/ Deity in such times. Standing on one foot for extended periods, sacrificing your favourite food, walking barefoot on a pilgrimage are some such examples.
 
So ours is a story of a father who is so overcome with delight that his first child has survived the age of 5, that he decides to walk on his hands to the nearby temple and seek God's blessing. The tone and treatment of the film was to keep genuine the powerful emotions a parent feels when his child survives.