Lilydale Film Join the Free Range by M&C Saatchi Sydney

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Join the Free Range

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Industry Grocery and Other foods, Public awareness
Media Film
Market Australia
Agency M&C Saatchi Sydney
Executive Creative Director Michael Canning
Creative Director Andy Flemming, Shane Gibson
Senior Art Director Neil Walshe
Senior Copywriter Michael Harris
Production Collider
Director Matthew Thorne
Released September 2017

Credits & Description

This month Lilydale launches a national campaign encouraging Australians to ‘live the free range’ by asking them to get outside and rediscover a simpler, more balanced way of living via M&C Saatchi. With the increasing demands on modern life, we have moved away from what we know to be instinctively good for us. Impacts on work life balance, technology and increasing pressure to do more with less, have seen the average Australian retreat indoors, distracting them from what really matters most
Media: TV
Category: Other
Client: Lilydale
Agency: M&C Saatchi Sydney
Production: Collider
Country: Australia
Director: Matthew Thorne
Executive Creative Director: Michael Canning
Creative Director: Andy Flemming
Creative Director: Shane Gibson
Producer: olivia hantken
Senior Art Director: Neil Walshe
Senior Copywriter: Michael Harris
Executive Producer: Rachel Ford-Davies
Strategy Director: Nicky Bryson
Head of TV: Rod James
Assistant Broadcast Producer: Olivia Reddy
Head of Production: Trent Henderson
Print Producer: Vanessa Fernandez
Lead Finished Artist: Salvatore Liseo
Group Head: Nick Russo
Group Account Director: Jonathon Rhydderch
Account Manager: Jennifer Edwards
Head of Experiential: Erika Morton

Editor: Rolando Olalia