Hop Hing Holdings Film THOUSAND-YEARS GINSENG by J. Walter Thompson Hong Kong

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THOUSAND-YEARS GINSENG

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Industry Grocery and Other foods
Media Film
Market Hong Kong SAR China
Agency J. Walter Thompson Hong Kong
Director Rachel Chau
Executive Creative Director Steven Lee
Creative Director Kwong Chi Kit
Art Director Grace Fung
Copywriter Barbara Fu
Producer May Lam
Account Supervisor Dennis Lam, Serena Tsang
Editor Johnny Chan Of Ping Pong
Production Only Saturday
Released May 2010

Credits & Description

Category: Savoury Foods
Advertiser: HOP HING OILS & FATS
Product/Service: LION & GLOBE CANOLA OIL
Agency: JWT HONG KONG
Production Company: ONLY SATURDAY, HONG KONG
Date of First Appearance: May 30 2010
Chief Creative Officer: Lo Sheung Yan
Executive Creative Director: Steven Lee
Creative Director: Barbara Fu/Kwong Chi Kit
Copywriter: Barbara Fu
Art Director: Grace Fung
Agency Producer: Anthony Leung
Account Supervisor: Dennis Lam/Serena Tsang
Advertiser's Supervisor: Grace Leung
Producer: May Lam
Director: Rachel Chau
Editor: Johnny Chan
Post Production: Ping Pong/Wee Wee Ltd.
Animation: Wee Wee Ltd.
Music: Schtung Music
Account Manager: Vivien Lau
Planner: Connie Ho
Director Of Photography: Ronnie Ching
Editing Company: Ping Pong

English Description
Eating healthily is a key concern for Hong Kong people and choosing a healthy cooking oil is a simple way to achieve this. That’s why we use an interesting story to convey the message that you don’t need to give up too much to stay healthy. Instead, you can achieve a healthy diet by simply switching to Lion and Globe Oil.

A family adopt a ginseng into their family, they grow a bond between each other. But then the father decides it time to eat him for the sake of his family's health, just as he is about to slice it up, his wife suggests they use LION & GLOBE CANOLA OIL instead.