MAN LIKE NATURAL by Publicis Mojo Sydney, The Sweet Shop for Lion Nathan

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MAN LIKE NATURAL

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Industry Beers and Ciders
Media Film
Market Australia
Agency Publicis Mojo Sydney
Executive Creative Director Micah Walker
Copywriter Ian Williamson
Account Supervisor Dominic Henshall
Agency The Sweet Shop
Director Steve Ayson
Art Director Pim Van Nunen
Producer Claire Kelly
Editor Jack Hutchings @ The Whitehouse
Released November 2010

Credits & Description

Category: Alcoholic Drinks
Advertiser: LION NATHAN
Product/Service: SPEIGHTS SUMMIT
Agency: PUBLICIS MOJO
Production Company: THE SWEET SHOP, Auckland, NEW ZEALAND
Date of First Appearance: Nov 7 2010
Chief Creative Officer: Craig Davis
Executive Creative Director: Micah Walker
Copywriter: Ian Williamson
Art Director: Pim Van Nunen
Agency Producer: Justine Hazlett
Account Supervisor: Dominic Henshall
Producer: Claire Kelly
Director: Steve Ayson
Editor: Jack Hutchings
Sound Design/Arrangement: Simon Lister/Nylon Studios Sydney
Post Production: Toybox/Auckland
Music: The Spooky Men's Chorale
Account Manager: Sarah Raine
Editing Company: The Butchery/Melbourne

English Description
Man is a fairly uncomplicated creature. Strip him down to his basic desires and you’ll find a common instinct for hunting, fishing and eating things in the great outdoors.

The ‘Man’ in this spot has had enough of being told what to do and having his priorities set for him. He’s going to step into the great unknown, somewhere where he’s the boss and can get back to what's important.

He’s going to break things, chase things, sleep under the stars, grow a beard and drink a beer or three. Because it’s natural, and man like natural.