Lipton Film EMINEM SUPERBOWL by Mekanism

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Industry Soft Drinks
Media Film
Market United States
Agency Mekanism
Director Ian Kovalik
Art Director Dieter Wiechmann
Copywriter Andre Ricciardi
Account Supervisor Michael Zlatoper
Released February 2011

Credits & Description

Category: Non-Alcoholic Drinks
Advertiser: PEPSICO
Production Company: MEKANISM, San Francisco, USA
Date of First Appearance: Feb 6 2011
Executive Creative Director: Ian Kovalik
Creative Director: Andre Ricciardi
Copywriter: Andre Ricciardi
Art Director: Dieter Wiechmann
Agency Producer: Jason Harris
Account Supervisor: Michael Zlatoper
Director: Ian Kovalik
Director Of Photography: Tim Rayel

English Description
Lipton Brisk Iced Tea had not done any mainstream advertising in 9 years. So we decided to create a Superbowl ad for them that centered on an attention-getting celebrity who had never done a spot before: Eminem.

The idea was an "anti-ad" revolving around the fact that Eminem doesn't pitch products ever. We revamped the classic Brisk "That's Brisk, baby" campaign with a modernized claymation look and an often-bleeped Eminem surprisingly deciding that, in fact, he does enjoy drinking Brisk and agrees to promote it after all.