Lipton: Fan by Pioneer Productions for Lipton

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Lipton: Fan

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Industry Soft Drinks
Media Film
Market United States
Agency Pioneer Productions
Director Stacy Wall

Released January 2012

Credits & Description

Category: Non-Alcoholic Drinks
Advertiser: LIPTON
Product/Service: LIPTON ICE TEA
Agency: DDB PARIS
Production Company: GORGEOUS FILM PRODUCTIONS, Poole, Budapest, UNITED KINGDOM, HUNGARY
Production Company: PIONEER PRODUCTIONS, Poole, Budapest, UNITED KINGDOM, HUNGARY
Executive Creative Director: Nick Bell
Creative Director: Pierrette Diaz/Matthieu Elkaim
Copywriter: François Guyomard/Matthew Knapp/John Downing
Art Director: Nicolas Berthier
Agency Producer: Lucinda Ker
Account Supervisor: Philippe Berthelot
Advertiser's Supervisor: Jason Green/Anthony Barr/Rebecca Mueller
Producer: Kate Leahy
Director: Stacy Wall
Editor: Paul Watts/The Quarry
Sound Design/Arrangement: Wave Sound Studios London
Account Manager: Michael Stevenson/Magali Heberard/Aimée Betancourt
Account Manager: Michael Stevenson/Magali Heberard/Aimée Betancourt

English Description
Jackman’s character is leaving his hotel and going for a jog on a hot summer day. As soon as Jackman leaves his hotel, he attracts an enthusiastic fan who begins to cycle alongside Hugh. While Jackman smiles courteously, it’s clear he wants to run on his own. As Jackman runs through a crowd in town, the keen fan decides that he is Jackman’s bodyguard and uses a megaphone urging everyone to clear the path. The embarrassed star makes his way through the crowd and begins to run across a bridge with the fan still following him. The fan then takes it upon himself to be Jackman’s fitness coach. As Jackman reaches the park, he spots a Lipton Ice Tea stand where they stop and are both handed a refreshing, chilled Lipton Ice Tea. Jackman is instantly refreshed and comes up with the idea to redirect the eager fan toward a fellow good looking jogger who he pretends is someone from a famous vampire movie. The fan immediately jumps on his bike to follow the jogger resembling the famous actor, whilst Jackman is left standing smiling with relief.