Slap by DDB Paris for Lipton

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Slap

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Industry Soft Drinks
Media Film
Market United Kingdom, France
Agency DDB Paris
Director Stacy Wall

Executive Creative Director Nick Bell
Creative Director Pierrette Diaz, Matthieu Elkaim
Art Director Frédéric Lahache
Copywriter Pierre-Antoine Dupin
Producer Kate Leahy
Production Gorgeous Enterprises
Editor Paul Watts
Released September 2011

Awards

London International Awards 2012
TV/Cinema/Online Film - Production | Post Production Editing Silver Winner
TV/Cinema/Online Film - Production | Post Production Direction Bronze Winner

Credits & Description

Advertiser: PEPSI LIPTON INTERNATIONAL
Product/Service: LIPTON ICE TEA
Agency: DDB PARIS
Production Company: GORGEOUS, London, UNITED KINGDOM
Executive Creative Director: Nick Bell
Creative Director: Pierrette Diaz/Matthieu Elkaim
Copywriter: Pierre-Antoine Dupin
Art Director: Frederic Lahache
Agency Producer: Lucinda Ker
Producer: Kate Leahy
Director: Stacy Wall
Editor: Paul Watts
Sound Studio: Wave
EditingCompany: The Quarry
Editing Company: The Quarry
English Description
This humorous advert sees Jackman filming with a beautiful young woman in the middle of the Savannah being half-heartedly slapped as part of his latest film. The actress’s slap is so timid that the whole film crew step in to demonstrate to her how to slap Jackman properly. With little success the entire crew take a break and Jackman, feeling hot and weary, reaches for a bottle of perfectly chilled Lipton Ice Tea, dabs it on his red cheek and takes long, refreshing gulps. Jackman is immediately refreshed and returns to set completely revitalized. With a mischievous twinkle in his eye he drops an ice cube in the back of his co-star’s dress. Shocked and stunned by the temperature, she slaps Jackman firmly but perfectly and the entire crew applaud and congratulate her on the perfect slap.