Lipton Film School Bus by adam&eveDDB London

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School Bus

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Industry Soft Drinks
Media Film
Market New Zealand
Agency adam&eveDDB London
Executive Creative Director Simon Poett
Creative Guus Ter Beek, Tayfun Sarier, Lee Kozlowski
Production The Sweet Shop
Director Mark Albiston
Released December 2016

Awards

Creative Circle 2017
Film Craft Best Use of Music Gold
Film Craft Best Casting Silver
Film Craft Best Direction Silver
Film Craft Best Editing Silver

Credits & Description

Client: Lipton
Entrant: The Sweet Shop Auckland, New Zealand
Idea Creation: Adam&eveddb London, United Kingdom
Media Placement: Adam&eveddb London, United Kingdom
Pr: Adam&eveddb London, United Kingdom
Production: The Sweet Shop Auckland, New Zealand
Executive Creative Director: Simon Poett (Adam&Eve Ddb)
Creative: Guus Ter Beek (Adam&Eve Ddb)
Creative: Tayfun Sarier (Adam&Eve Ddb)
Creative: Lee Kozlowski (Adam&Eve Ddb)
Producer: Patrick Cahil (Adam&Eve Ddb)
Account Management: Arpan Roychoudhury (Adam&Eve Ddb)
Account Management: Glen Lomas (Adam&Eve Ddb)
Director: Mark Albiston (The Sweet Shop)
Managing Director / Executive Producer: Spencer Dodd (The Sweet Shop Uk)
Managing Director / Executive Producer: Fiona King (The Sweet Shop Nz)
Producer: Andy Mauger (The Sweet Shop)
Dop: Jeremy Rouse (The Sweet Shop)
Brief Explanation
Shot in New Zealand, the film tells the story of Andy, a new kid in the area, as he goes through his daily daunting journey of getting onto the school bus. All eyes are on him. He’s an outsider whose friendship with the bus driver blossoms, as does his own confidence, to a point where the bus ride becomes fun.
Description of Ambient execution:
"This was a great film to work on and making it brought back a lot of memories of being 13. The pressures of being a new kid on a bus and having a carriage load of eyes watching you is pretty daunting at that age. Oscar, our lead actor, was amazing and we just loved him on screen. We did the production in New Zealand which gave the film a great head start as castings and locations in the country are fantastic."