Liquid Plumr Film Cracks by FCB Chicago

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Industry Cleaning Products, Detergents & Wood protectors
Media Film
Market United States
Agency FCB Chicago
Chief Creative Officer Liz Taylor
Associate Creative Director Boris Nurko
Creative Director Dean Paradise, Bruno Mazzotti
Senior Art Director Nick Howard
Senior Copywriter Nick Stoner
Production Duck Pond
Director Ben Flaherty
Released May 2017

Credits & Description

Liquid-Plume doesn't just destroy the toughest clogs, it makes destroying them easy. So easy, that anyone can do it. Anyone can be a plumber. There's a Plumr in all of us.
Media: TV
Category: Household, garden & pets
Client: The Clorox Company
Agency: FCB Chicago
Production: Lord + Thomas, and Duck Pond
Country: United States of America
Director: Ben Flaherty
Chief Creative Officer: Liz Taylor
Creative Director: Dean Paradise
Creative Director: Bruno Mazzotti
Producer: Jojo Scheerer
Producer: Casey Swircz
Producer: Paul Ripa
Producer: Louise Rider
Senior Art Director: Nick Howard
Senior Copywriter: Nick Stoner
Executive Producer: Kristin Angeletti
Executive Producer: Katie Roach
Executive Producer: Joshua Greenburg
Visual Effects: Carbon
Sound: Another Country
Sound Design: Erik Widmark
Account Director: Diana El-Chantaf
Editing Company: Whitehouse
Editor: Brian Gannon
Music Director: Stump Mahoney
Managing Director: Cary Pierce
Managing Director: Sue Redington
Strategy Director: Mary Jo Corby
Colourist: Maria Carretero
Chief Strategy Officer: John Kenny
Account Executive: Angelica Heng
Director of Integrated Production, SVP: Will St. Clair
Music Negotiator: Liz Howell 
Director of Photography: Lyle Vincent
Assistant Editor: Ashley McGinn
Motion Graphics: Jake Mathew
Finish: Paul Rosckes
Audio Assistant: Logan Vines
VP, Marketing: Chris Hyder
Director of Marketing: Sacha Connor
Associate Brand Director: Tiffany Leung
Associate Marketing Manager: Emily Thompson
Associate Director, Advertising & Comm Production: Boris Nurko
Group Manager, Talent & Rights Management: Tricie Evans
"They are powerful. They are unique. They are beautiful. They are Plumrs. Each and every one. Because Liquid-Plumr doesn’t just destroy the toughest clogs, it empowers people everywhere to be their own Plumr."