Livraria da Vila Bookstore: Imaginaria app by J. Walter Thompson Sao Paulo for Livraria Cultura

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Livraria da Vila Bookstore: Imaginaria app

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Industry Book store
Media Film
Market Brazil
Agency J. Walter Thompson Sao Paulo
Released May 2012

Credits & Description

Media: Online
Geo: Brazil
Category: Recreation & Leisure
Agency: JWT
Brand: Livraria da Vila Bookstore
When people read books they are transported to another place. To imaginary places. Imaginaria is an app created by Livraria da Vila Bookstore where people can make check-in every time they are reading books. Then, people can share the imaginary places they are on Facebook and Twitter. The more check-in users make, the more points they earn. And the more points they earn, the more discounts they will have at the bookstore.

Advertising Agency: JWT, Brazil