Loewe Opta Film BALLET by Scholz & Friends Berlin

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BALLET

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Industry TV
Media Film
Market Germany
Agency Scholz & Friends Berlin
Director Reto Caffi
Executive Creative Director Matthias Spaetgens
Creative Director Oliver Handlos
Art Director Michael Schmidt Pauly
Copywriter Caspar Heuss
Account Supervisor Stefanie Wurst
Editor Constantin Von Seld
Production element e
Released January 2011

Credits & Description

Category: Home Electronics & Audio-Visual
Advertiser: LOEWE OPTA
Product/Service: LOEWE INDIVIDUAL TV
Agency: SCHOLZ & FRIENDS BERLIN
Production Company: ELEMENT E, Hamburg, GERMANY
Date of First Appearance: Jan 31 2011
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Director: Oliver Handlos
Copywriter: Caspar Heuss
Art Director: Michael Schmidt
Agency Producer: Nele Siegl
Account Supervisor: Stefanie Wurst
Director: Reto Caffi
Editor: Constantin Von Seld
Cameraman: Yoshi Heimrath
Music: Supreme Music
Account Manager: Marco Ziegler/Stefanie Wurst/Philipp Schnitzler/Joris Jonker

English Description
We are demonstrating the perfection of a Loewe tv set with a ballet performance that changes its character with the picture quality: Spotlights switch on and off again, the ballerinas’ tutus change their colours and the ballet company freezes upon request.