Logitech: KEVIN BACON FAN by Goodby Silverstein & Partners San Francisco for Logitech

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Logitech: KEVIN BACON FAN

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Industry Electronic Devices & Home Appliances
Media Film
Market United States
Agency Goodby Silverstein & Partners San Francisco
Director Ringan Ledwidge
Executive Creative Director Margaret Johnson
Creative Director Rich Silverstein
Art Director Croix Gagnon
Copywriter Nat Lawler
Producer Sally Humphries
Editor Rick Orrick
Released June 2011

Awards

Cannes Lions 2011
Film Lions Home Electronics & Audio-Visual Silver
Film Craft Lions Script Bronze

Credits & Description

Type of Entry: Product & Service
Category: Home Electronics & Audio-Visual
Title: KEVIN BACON FAN
Advertiser/Client: LOGITECH
Product/Service: LOGITECH REVUE WITH GOOGLE TV
Entrant Company: GOODBY SILVERSTEIN & PARTNERS San Francisco, USA
Advertising Agency: GOODBY SILVERSTEIN & PARTNERS San Francisco, USA
Executive Creative Director: Margaret Johnson
Creative Director: Rich Silverstein
Art Director: Croix Gagnon
Copywriter: Nat Lawler
Agency Producer: Jan O'malley
Account Manager: Erin Fromherz
Production Company: SMUGGLER Hollywood, USA
Director: Ringan Ledwidge
Producer: Sally Humphries
Editor: Rick Orrick
Music: Artist/Title: Original Music By Mutato Muzika
Animation: Woodshop
Post Production: Mpc
Other Credits: Group Creative Director - David Kolbusz
Group Account Director - Leslie Barrett
Brief Explanation:
Our task was to bring Logitech out of anonymity and establish them as a leading entertainment brand through the launch of a new product: the Revue with Google TV.
The Revue uses Google TV to bring shows, movies, web videos and more right to your television. So who better to represent the enormous breadth of content available than the ubiquitous Kevin Bacon? With a little effects magic, we turned him into Ivan Cobenk, a Kevin-obsessed super fan and created an amusing demo of the Revue and its ability to instantly access all the Kevin that Ivan could ever want.