Loi Film NIGHT WITH THE BOYS by Czar, N=5

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Industry Language schools
Media Film
Market Netherlands
Agency Czar
Agency N=5
Director Mr. Bart Timmer
Creative Director Lukas Van De Ven, Jeroen Van Der Sluis
Art Director Marco De Jong
Copywriter Thijs Bontje
Producer Hein Scheffer
Account Supervisor Lidewij Blaneke
Editor Marcel Bechthold
Released December 2010

Credits & Description

Category: Commercial Public Services
Advertiser: LOI
Agency: N=5
Production Company: CZAR.NL, Amsterdam, THE NETHERLANDS
Date of First Appearance: Feb 25 2011
Creative Director: Lukas Van De Ven/Jeroen Van Der Sluis
Copywriter: Thijs Bontje
Art Director: Marco De Jong
Agency Producer: Françoise Tanis
Account Supervisor: Lidewij Blaneke
Advertiser's Supervisor: Jan Jelle Bouma/Jos Van Eijken/Marcel Bierenbroodspot
Producer: Hein Scheffer
Director: Bart Timmer
Editor: Marcel Bechthold
Post Production: The Ambassadors
Account Manager: Tamara Schelvis
Director Of Photography: Wouter Westendorp
Editing Company: The Ambassadors

English Description
The Dutch are getting smarter all the time thanks to LOI correspondence courses. As a result, a night with the boys is no longer what it used to be. In this commercial you think you’re watching a traditional beer commercial, with four guys who seem to be getting ready for a big football match on TV. But it turns out that they are getting ready to participate in the Dutch National Spelling Bee, a well-known televised event in the Netherlands.