Lolita Lempicka Film Premier Parfum by BETC Euro Rscg Paris

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Premier Parfum

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Industry Perfumes
Media Film
Market France
Agency BETC Euro Rscg Paris
Director Yoann Lemoine
Creative Director Florence Bellisson
Art Director Pascal Moncapjuzan
Copywriter Valentine Gilbert
Account Supervisor Valerie Albou, Laura Kerdraon, Patricia Hayem
Editor Fredérique Olszak
Released September 2012


Cristal Awards 2012

Credits & Description

Découvrez le clip du nouveau film Premier Parfum de Lolita Lempicka, un film au format événementiel créé par BETC, réalisé par Yoann Lemoine, également compositeur de la musique originale, et interprété par l'actrice américaine Elle Fanning.
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Discover the new film of The First Fragrance by Lolita Lempicka: a movie created by BETC directed by Yoann Lemoine and interpreted by the American actress Elle Fanning.
CAMPAIGN: Premier Parfum
Agency: BETC
Category: Best Use of Music
Agency Producer: Fabrice Brovelli
Creative Director: Florence Bellisson
Editor: Frédérique Olszak
Assistant art director: Eva Huguet
Media Strategy Director: Martine Picard
Account Supervisor: Laura Kerdraon
Art Director: Pascal Moncapjuzan
Advertiser's Supervisor: Rémi Cléro
Account Supervisor: Valérie Albou
Copywriter: Valentine Gilbert
Advertiser's Supervisor: Valérie Lecoanet
Director: Yoann Lemoine (Woodkid)
Account Supervisor: Patricia Hayem
Music Creative Director: Christophe Caurret
Assistant art director: Ludwig Couet
Post Production: One More Production
Music: Woodkid
The music was composed by Woodkid specifically for the film.
Brief Explanation
The film tells the story of the first perfume: arousing desire. In a natural style, poetic but not pretentious, The director captures the emotion and gravity that mark these special moments, at the intersection of innocence and femininity. Exploring the problems of childhood trying to move on and shaken by an encounter, it describes the happy eruption of femininity and desire in the world of adolescence, the advent of sensuality and the paradoxes that reveal the strength and magnetic fragility of a young lady.