Surprising Combinations by TWELVE for London Big Ticket

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Surprising Combinations

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Industry Leisure Parks
Media Film
Market United Kingdom
Agency TWELVE
Creative Director Derek Bain
Creative Will Thomas, George Wait
Production Gas & Electric
Released July 2017

Credits & Description

Media: London Underground, Rail, OOH, Digital OOH, Social, bus backs, National press, South Bank takeover
Country (Market): London UK
Client: Merlin Entertainments
Advertised brand: London Big Ticket
Links: http://www.londonbigticket.com
Advert title(s): Surprising Combinations
Advertising Agency: Twelve, London, UK
Derek Bain Creative Director,
Will Thomas and George Wait - Creative team
Production Company: Gas & Electric
Published/Released (Month, Year): 25th July 17
Date of Release: 25th July 17
Sinopsis:
TWELVE creates “Surprising Combinations”, a new campaign for Merlin Entertainments’ London Attractions
25th July 2017: Creative agency TWELVE today launches its first campaign for Merlin Entertainments, in its role as newly appointed lead creative and strategic agency for all of the leisure company’s London attractions. The integrated campaign will drive awareness of and demand for Merlin’s great-value, cluster ticket proposition, while promoting Merlin’s iconic and exciting range of London attractions.
Merlin Entertainments’ multi-attraction ticket proposition enables visitors to enjoy two or more attraction for great value. These include The Coca-Cola London Eye, SEA LIFE London, Madame Tussauds, The London Dungeon, Shrek’s Adventure! London, Big Bus Tour and London Eye River Cruise.
The London Big Ticket campaign launches on 25th July for six weeks with a totally fresh creative developed by TWELVE. The new work focuses on dynamic media across the capital covering OOH, digital, print and LCD panels across the London underground reflects the breadth of iconic, immersive experiences visitors can enjoy.
By bringing two attractions together in both film and print executions TWELVE have created a visually disruptive campaign that reflects the diverse range of experiences on offer in a playful, humorous way.
Over the summer months Londoners and visitors to London will see a series of quirky combinations that bring the Merlin ‘magic’ to life. From Kim Kardashian posing for a selfie spliced together with a penguin, to a child posing with Shrek whilst sporting a shark’s tail the pairings become more diverse and more unexpected throughout the campaign and allow Merlin Entertainments to stand out in a cluttered visitor market.
The campaign creative was shot by TWELVE with production company Gas & Electric on location across all of Merlin Entertainments’ London attractions.
The London Big Ticket gives visitors great-value entry prices when they visit more than one attraction within a 90-day period. But beyond the ticket offer, it also aims to inspire leisure visitors by showcasing the top-drawer entertainment and myriad experiences offered by London’s top attractions. It’s all part of the Merlin ‘magic’ and the memorable moments that make The London Big Ticket a great deal more than a great deal.