Lotus Mattress Co. Film Tomorrow’s Another Day by LUM Bangkok

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Tomorrow’s Another Day

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Industry Household maintenance & pet products
Media Film
Market Thailand
Agency LUM Bangkok
Executive Creative Director Kesarin Lumsiricharoenchoke
Art Director Kesarin Lumsiricharoenchoke
Copywriter Kesarin Lumsiricharoenchoke
Production Tongta Film
Director Withit Kamsrakaew
Released August 2017

Credits & Description

Lotus Mattress and Thai ad agency LUM has released a positive thought for coping with life's problems. Lotus is the no.1 market share mattress brand in South East Asia and they believe that a good night's sleep leads to a strong body and mind, ready to tackle any of life's many problems. The web film “Tomorrow’s another day.” is a story of a single dad who takes care of his young daughter by himself. His daughter has an accident and is digagnosed with sleeping beauty syndrome. The dad carries a lot of pain inside and still wakes up every morning to carry on life without showing his sadness. Instead, he decides to live his days and nights happily and hopefully. He also lends his positive attitude and support for others in need. The film not only moves the audience but also successfully delivers a hope-filled message about how to endure life's hardships, how to not give up and how to believe in the idea that "there's always tomorrow and that things will get better."When launched, it was viewed over 15 million times over the first 2weeks and has been tagged and shared on social media a tremendous amount of times to give moral support to one another.
Media: TV
Category: Other
Client: Lotus Mattress
Agency: LUM, Bangkok
Production: Tongta Film
Country: Thailand
Director: Withit Kamsrakaew
Executive Creative Director: Kesarin Lumsiricharoenchoke
Art Director / Copywriter: Kesarin Lumsiricharoenchoke
Producer: Thammawan Markvichit