Louis Vuitton: The Greatest Words - Word by Ogilvy Paris for Louis Vuitton

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Louis Vuitton: The Greatest Words - Word

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Industry Apparel, Clothing & Footwear, Business equipment & services, Corporate Image
Media Film
Market France
Agency Ogilvy Paris
Director Stuart A. Mcintyre
Executive Creative Director Cedric Gueret, Pavel Dedkov - Kurt Novack
Art Director Adrien Harvet
Copywriter Amandine Fabian
Producer Paul Mathews
Account Supervisor Romain Lartigue, Virginie Brou
Editor Stephen Sora
Production Steam Films
Released August 2012

Awards

Cannes Lions 2013
Film Lions Internet Film; Branded Content Internet Film Bronze

Credits & Description

Type of entry: Internet Film
Category: Branded Content Internet Film
Advertiser: LOUIS VUITTON
Product/Service: CORE VALUES
Agency: OGILVY FRANCE Paris, FRANCE

Chief Creative Officer: Chris Garbutt
Executive Creative Director: Kurt Novack/Cedric Gueret
Copywriter: Amandine Fabian
Art Director: Adrien Harvet
Agency Producer: Annette Hallum/Talla Seck
Account Supervisor: Romain Lartigue/Virginie Brou
Advertiser's Supervisor: Emmanuelle Guillon
Producer: Paul Mathews
Director: Stuart Mcintyre
Editor: Stephen Sora
Sound Design/Arrangement: Apollo Studios (Yan Dal Santo)
Post Production: Posterboy
Cameraman: Stuart Cameron/Claudio Manni/Luis Moreira
Music: Mathieu Brault/Daenen Bramberger/Mike Wise/Michael Mooney/Hard As Marble Stone
Account Manager: Dalila Joly
Cinematographer: Kris Belchevski
Editing Company: Posterboy Edit

Brief Explanation
A simple but unique film resembling some of the incredible iconic images captured of Ali under the ring lights. Using a stripped back aesthetic so as never to sacrifice the power of Ali's words, Yasiin's performance or Niels' art. We ended up re-imagining the ring as a stripped down theatrical stage where both artists would feel free to work and express themselves without restraint.