|Industry||Environmental & Animal Issues, Cognac|
|Agency||FRED & FARID New York|
|Chief Creative Officer||Frederic Beigbeder, Wafa Farid|
|Executive Creative Director||Laurent Leccia|
|Art Director||Michael Hess, Jack Hwang|
|Director||Louis De Caunes|
Credits & Description
LOUIS XIII Cognac unleashes the next, great artistic secret after the legendary 100 Years movie concept and publishes, in cooperation with the exceptional artist Pharrell Williams, the official date for the world premiere of the song "100 Years". In exactly one hundred years, in 2117, The Song We'll Only Hear If We Care will be unveiled to the world for the first time - assuming people start fighting global warming today before it's forever too late. Agency: Fred & Farid, New York.