Low Low: Adland Gal by Chemistry Dublin for Low Low

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Low Low: Adland Gal

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Industry Grocery and Other foods
Media Film
Market Ireland
Agency Chemistry Dublin
Released May 2013

Credits & Description

I was Art Director on the winning pitch and subsequent repositioning campaign. Adland Gal was part of an integrated campaign we devised for the repositioning of LowLow in the UK and Ireland. We utilised social media as a place to start a discussion, the campaign was not to be passive but aimed to generate talk, and challenge the clichés within diet food advertising.
From Chemistry, Dublin a spot for Kerry Foods
Category: Food
Client: Kerry Foods
Agency: Chemistry, Dublin
Country: Ireland