Lowe's: Don't stop by BBDO New York for Lowe's

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Industry Household maintenance & pet products
Media Film
Market United States
Agency BBDO New York
Director Dave Meyers
Executive Creative Director Wil Boudreau
Art Director Joe Volpicelli, Jake Blumenau
Copywriter Colin Ilsley
Account Supervisor Casey Ritts, Kaitlin Higgins
Editor Chuck Willis At Cut
Released September 2011

Credits & Description

Category: Visual Effects
Advertiser: LOWE'S
Product/Service: RETAILER
Production Company: @radical.media, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Wil Boudreau
Copywriter: Colin Ilsley
Art Director: Joe Volpicelli/Jake Blumenau
Agency Producer: Kevin Wilson (Executive Producer)/Zubin Simpson (Assistant Producer)/Loren Parkins (Music Producer)
Account Supervisor: Casey Ritts/Kaitlin Higgins
Director: Dave Meyers
Editor: Chuck Willis
Post Production: Mass Market (Visual Effects Company)
Music: Gin Wigmore/Don't Stop
Production Designer: Deborah Evans/Todd Holland
Special Effects Computer Graphics: Jim Gill/My Active Driveway
Director Of Photography: Marcelo Durst
EditingCompany: The Cutting Room
Production Designer: Deborah Evans/Todd Holland
Special Effects/Computer Graphics: Jim Gill/My Active Driveway
Director Of Photography: Marcelo Durst
Editing Company: The Cutting Room

English Description
In this spot, a woman’s life unfolds as she dances from room to room, improving everything around her. She wakes up, meets a boy, gets married, has kids, and then those kids have kids. As her family grows up, so does her home. She puts a ceiling fan in, rips wallpaper off the wall, revealing new paint and multiple sconces. She redesigns her living room. Her husband enlarges the kitchen. All this culminates with the couple, now grandparents, dancing through their newly improved backyard with their family.

The Film titled Lowe's: Don't stop was done by BBDO New York advertising agency for product: Lowe's (brand: Lowe's) in United States. It was released in Sep 2011.