Lucozade Film Tomb Raider by Grey London

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Tomb Raider

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Industry Soft Drinks
Media Film
Market United Kingdom
Agency Grey London
Creative Director Henrik Ridderheim, Jay Marlow
Art Director Sam Daly
Copywriter Rob Greaves
Production The Mill
Director Aidan Gibbons
Released February 2018

Credits & Description

Category: Non-Alcoholic Drinks
Media: Film
Brand: Lucozade
Agency: Grey
Geo: United Kingdom
Advertising Agency: Grey, London, UK
Co-Chief Creative Officer: Caroline Pay
Creative Directors: Jay Marlow, Henrik Ridderheim
Copywriter: Rob Greaves
Art Director: Sam Daly
Agency Producer: Thea Evely
Agency Assistant Producer: Leah Stolerman
Creative Producer: Duncan Collins
Account Team: Geraldine Gaillemin, Oscar Flintoft, Sebastian Van Driel
Head of Planning: Lilian Sor
Planning Director: Natasha Sales
Media Agency: MediaCom
Media Business Director: Tom Mills
Production Company / Post Production: Mill ++
Director: Aidan Gibbons
Editor: Matthew Newman / Town Productions
Producer: Dougal Meese, Rosalien Van Der Bom
DoP: Tim Spence
Audio Post Production: Munzie Thind / Grand Central Recording Studios
Published: February 2018
Synopsis:
Energy beats everything.
Lucozade Energy is partnering with the new Tomb Raider film, released by Warner Brothers in March, for a bold campaign featuring action from the movie. Created by Grey London, the campaign introduces the agency's new "Energy Beats Everything" creative idea for the brand, highlighting that having the right energy can help you overcome any situation. The campaign reunites Lucozade Energy with the Tomb Raider franchise almost 20 years since the video game version of Lara Croft first starred in a 1999 commercial for the energy drink.