Rainbow by Wieden + Kennedy London for Lurpak

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Rainbow

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Industry Butter, Edible oil & Fats, Grocery and Other foods
Media Film
Market United States
Agency Wieden + Kennedy London
Creative Director Ray Shaughnessy, Dan Norris
Production Blink Productions
Director Dougal Wilson
Production MPC
Director Dougal Wilson
Released January 2012

Awards

Cannes Lions 2012
Film Craft Lions Editing Gold
Film Craft Lions Sound Design Gold
Film Lions Savoury Foods Bronze

Credits & Description

Lurpak and Wieden+Kennedy are giving healthy food a bright and cheerful makeover with their new campaign for Lurpak® Lightest Spreadable, and they wisely brought in Dougal to help them spread the word. Fresh from an incredible year rounded off by his immensely popular 'The Long Wait' for John Lewis, Dougal lends his uniquely charming touch to a good cause: getting people to eat more vegetables. Celebrating cooking in its most vibrant form, we're reminded that healthy food doesn't have to be boring. In fact, with the help of past collaborators such as editor Joe Guest and art director Andy Kelly, Dougal makes it look downright spectacular. There's also a catchy little ditty that'll stay in your head all day, with the stars of the show providing not only a riot of colour but musical accompaniment as well. Watch the video, sing along and get chopping! But watch your fingers.
Agency: Wieden + Kennedy, London
Creative Directors: Dan Norris, Ray Shaughnessy
Director: Dougal Wilson
Production Company: Blink
Executive Producer: James Bland
Produced by: Ben Link
Production Manager: Ellie Britton
DOP: Stephen Keith-Roach
Art Director: Andy Kelly
Costume Design: Michelle May
Editor: Joe Guest
Editing House: Final Cut
Post Production: Moving Picture Company
Agency Producer: Anna Smith
Music: Michael Russoff
Sound: Wave