Lurpak Film Smooth by Wieden + Kennedy London

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Industry Butter, Edible oil & Fats
Media Film
Market United Kingdom
Agency Wieden + Kennedy London
Executive Creative Director Tony Davidson, Iain Tait
Creative Director Carlos Alija, Laura Sampedro
Creative Juan Sevilla, Mico Toledo
Production Somesuch & Co
Director Kim Gehrig
Released June 2018


Clio Awards 2018
Film Product/Service: Commercials (Between 31 to 60 Seconds) Silver

Credits & Description

Media: TV
Category: Other
Client: Lurpak
Agency: Wieden + Kennedy, London
Production: Somesuch
Country: United Kingdom
Director: Kim Gehrig
Executive Creative Director: Iain Tait
Executive Creative Director: Tony Davidson
Creative Director: Carlos Alija
Creative Director: Laura Sampedro
Creative: Juan Sevilla
Creative: Mico Toledo
Producer: James Laughton
Producer: Jacob Swan Hyam
Executive Producer: Seth Wilson
DoP: Daniel Landin
Print Producer: Amy Leach
Business Affairs Manager: Becky Day
Head of Business Affairs: Helena Tomas
Account Manager: Pat Nally
Line Producer: Rebecca Sykes
1st AD: Jez Oakley
Food Creative: Katie Giovanni
Edit Company: Trim
Editor: Tom Lindsay
Post Production Company: Time Based Arts
Flame Artists: Adam Paterson
Colourist: Simone Grattarola
VFX Supervisor: Francois Roisin
Producer: Chris Aliano
3D Artists: Federico Vanone & Federico Guzzardo
Nuke Artist: Linda Cieniawska
Lead Flame Artist: Stephen Grasso
Music Company: Twenty Below
Composer: Matt Tamsedge
Producer: Emily Pritchard
Sound Company: 750mph
Sound Designer: Sam Ashwell
Producer: Mary-Ann D'Cruz
Published: June 2018
Arla Foods is launching Lurpak Softest, a new soft blend butter that’s spreadable straight from the fridge, with a multi-channel advertising campaign created by Wieden+Kennedy London.
Introducting Lurpak Softest, our most spreadable product yet, which combines the great taste of Lurpak butter with the smoothest, most convenient spread experience.
As the Champion of Good Food, Lurpak believes that every occasion is an opportunity for Good Food. With Lurpak Softest, even a rushed moment can be a moment to have great tasting food.