Lynx Film ANGEL AMBUSH by Mindshare London

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ANGEL AMBUSH

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Industry Cosmetics & beauty products
Media Film
Market United Kingdom
Agency Mindshare London
Director Ben Wilson
Creative Director Daniel Dawson, Mike Harland
Art Director Ben Wilson, Ben Taylor
Copywriter Hughie Phillips
Producer Max Yeoman
Account Supervisor Cate Murden
Released March 2011

Credits & Description

Category: Interactive Film
Advertiser: UNILEVER
Product/Service: LYNX EXCITE
Agency: MINDSHARE
Production Company: MIND'S EYE MEDIA, London, London, UNITED KINGDOM, UNITED KINGDOM
Production Company: GRAND VISUAL, London, London, UNITED KINGDOM, UNITED KINGDOM
Date of First Appearance: Mar 5 2011
Creative Director: Daniel Dawson/Mike Harland
Copywriter: Hughie Phillips
Art Director: Ben Wilson/Ben Taylor
Agency Producer: Max Yeoman
Account Supervisor: Cate Murden
Producer: Max Yeoman
Director: Ben Wilson
Account Manager: Becca Sawyer/Jeremy Way
Planner: Alice Brady/Nick Bedford
Other Credits: Neil Morris/James Dean/Tim Last/Olivia Coupe/Ryan Locke/Richard Hayes

English Description
To bring to life the seductive effect of Lynx Excite, the fragrance so tempting “even angels will fall,” Lynx created a breath-taking Augmented Reality digital outdoor campaign which brought to life the iconic TV creative across large scale digital sites in London and Birmingham.

To make angels fall, members of the public stood on a ‘hot’ spot on the ground where a camera captured the action and broadcast it on to the digital outdoor screen. People then watched as angels appeared to plummet from the sky landing next to them in a cloud of dust before flirting with them adoringly.
This Unilever campaign blended live real-time action with green screen studio footage of the Lynx angels. The digital angels could seemingly interact with real people.