Faint 2: A Very Yellow Sequel by BBDO New York, CLM BBDO Paris for M&M's

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Faint 2: A Very Yellow Sequel

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Industry Candies
Media Film
Market France, United States
Agency BBDO New York
Chief Creative Officer David Lubars
Executive Creative Director Tim Bayne
Agency CLM BBDO Paris
Chief Creative Officer David Lubars, Matthieu Elkaim
Art Director Ben Davidson
Copywriter James Gebler
Production La PAC
Director Reynald Gresset
Released November 2017

Credits & Description

Category: Confectionery, Snacks
Media: Film
Brand: M&M's
Agency: BBDO
Geo: France
Advertising Agency: CLM BBDO, France / BBDO New York
Chief Creative Officer: Matthieu Elkaim
Art Director: Ben Davidson
Copywriter: James Gebler
ECP, Executive Creative Director BBDO NY: Tim Bayne
CLM BBDO Vice President: Julien Lemoine
Group Account Director: Judith Romero
Account Manager: Lucie Lavrard
EVP, Global Account Director, BBDO NY: Susannah Keller
European Strategic Planner: Véronique Bernard
Production House: La Pac
Director: Reynald Gresset
Producer: Jerome Denis
BBDO Paris Head of Production: Julien Sanson
TV Producer: Annabel Dauphin
Post Producer: Pierre Suengas
Executive Production House: Icon Films / Bucharest
Post Production House: Digital District
3D Animation Production House: House Special
Director: Kirk Kelly
BBDO Paris Head of Communications: Lauren Weber
EVP, Corporate Communications Director, BBDO North America: Roy Elvove
Published: November 2017
Description:
Every Christmas since 1996, the M&M’S® Brand has given its fans around the world the same gift – the iconic :15 second television commercial called ‘Faint.’ The beloved commercial created by BBDO features M&M’S spokescandies Red and Yellow interrupting Santa while he’s delivering gifts – causing both Red and Santa to faint.
The long-running spot has been a staple of the Christmas season for over 20 years, but it ends on a cliff hanger, begging fans to ask… so what exactly happened?
That’s the premise of the new, reimagined 90-second continuation of the memorable commercial appropriately called ‘Faint 2: A Very Yellow Sequel’. The new spot, created and produced by CLM BBDO in France with support from BBDO New York, follows the clumsy, but well-meaning Yellow as he attempts to fly Santa’s sleigh, deliver the presents and save Christmas. In true Yellow fashion, things go catastrophically wrong, but the mix up has unintended consequences that highlight the true meaning of Christmas.