M&M's Film Eaten by BBDO New York

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Industry Candies
Media Film
Market United States
Agency BBDO New York
Production Hungry Man
Director Kirk Kelley
Released October 2018

Credits & Description

Media: TV
Category: Confectionery & snacks
Agency: BBDO New York
Production: Hungry Man
Country: United States of America
Director: Kirk Kelley
Producer: Matt MacLennan
Executive Producer: Dan Duffy
Executive Producer: Mino Jarjoura
Executive Producer: Caleb Dewart
Executive Producer: Lourri Hammack
Senior Producer: Zilpha Yost
DoP: Corey Walter
Senior Project Manager: Jessica Cohn
Line Producer: Zilpha Yost
VFX: HouseSpecial
Music Company: RMI Music
Composer: Robert Miller (RMI Music)/ Bill Chesley (Henryboy)
Music Producer: Robert Miller
Sound Engineer: Phil Loeb
Voice Over: Voice Talent: Billy West (Red) / JK Simmons (Yellow)
Sound Producer: Sasha Awn
Sound Design & Mix: Heard City
Colour Company: Company 3
Colourist: Kate Gibson
Published: October 2018
This Halloween, fans of the M&M'S brand have a special treat to look forward to – a new M&M'S commercial. It's been 11 years since the brand has released a new Halloween commercial and this year, Red and Yellow are back for a hauntingly good time. The :15 second spot, "Ghosted," was produced by BBDO New York and takes a humorous look at "surviving" the scariest night of the year—which, it turns out, is even scarier when you're a M&M'S character. The commercial opens on Red and Yellow leaving the aftermath of a Halloween party, seemingly unscathed, as Red remarks how glad he is that they made it through another Halloween without being eaten. Yellow agrees with his friend, but is looking a little more ghostly than Red. It's not until the end, when Yellow floats away with a bite taken out of his back that the audience realises he didn't survive after all. The commercial takes a Halloween-themed look at the brand's longstanding irresistibility storyline to show what life (or death) is like when you're a delicious piece of chocolate. Along with the full-length spot, a :06 second version, "Eaten," will also run online.