It's That Kind of Party by BBDO New York for M&M's

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It's That Kind of Party

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Industry Chocolate, Candies
Media Film
Market United States
Agency BBDO New York
Director Harry Cocciolo
Creative Director Lauren Connolly
Art Director Tim Bayne
Copywriter Matthew Zaifert, Peter Alsante
Account Supervisor Lindsey Conklin, Tani Nelson, Susannah Keller, Justin Zerrenner
Editor Maury Loeb
Released February 2012

Awards

Caples Awards 2012
Campaigns Launch campaign Finalist

Credits & Description


Advertiser: MARS CHOCOLATE NORTH AMERICA
Product/Service: M&M'S
Alternative Title: Just My Shell
Agency: BBDO NEW YORK
Production Company: BOB INDUSTRIES, Santa Monica, USA
Chief Creative Officer: David Lubars
Creative Director: Tim Bayne/Lauren Connolly (Senior Creative Directors)
Copywriter: Peter Alsante/Matthew Zaifert
Art Director: Tim Bayne
Agency Producer: Lisa Petroni (Executive Producer)/Whitney Collins (Producer)/Melissa Chester (Music Producer)
Account Supervisor: Susannah Keller/Justin Zerrenner/Lindsey Conklin/Tani Nelson
Director: Harry Cocciolo
Editor: Maury Loeb
Sound Engineer: Philip Loeb
Sound Design/Arrangement: Philip Loeb (Sound Engineer/Mixer)
Post Production: Laika
Animation: Laika
Music: Lmfao/Sexy And I Know It
Director Of Photography: Tim Hudson
EditingCompany: P.s. 260
Director Of Photography: Tim Hudson
Editing Company: P.s. 260

English Description
In this commercial, Ms. Brown makes her big debut at a swanky party, but a misunderstanding leads a fellow partygoer to think she’s naked. Matters become more complicated when Red shows up. Thinking it’s “that kind of party,” Red tears off his shell to get in on the fun.