Marks & Spencer Film Beef Traceability by Grey London

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Beef Traceability

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Industry Fast food outlets & restaurants
Media Film
Market United Kingdom
Agency Grey London
Creative Director Matt Doman, Luke Williamson
Art Director Maricris Llanillo
Copywriter Helena Olsson
Production Where is Brian
Director Foodfilm
Released May 2018

Credits & Description

Category: Retail Services
Media: Film
Brand: M&S
Agency: Grey
Geo: United Kingdom
Advertising Agency: Grey, London, UK
Creative Directors: Luke Williamson, Matt Doman
Copywriter: Helena Olsson
Art Director: Maricris Llanillo
Agency Producer: Georgia Tomi
Business Director: Kate Ilott
Account Manager: Ross Keane
Planner: Sarah Oberman
Media Agency: Mindshare
Media Planner: Amy Lea
Production Company: Where is Brian
Production Company Producer: Amélie Couvelaire
Director: Foodfilm
Editing House: Grey Works
Editor: Michele Difrancesco
Illustrator: NA
DoP: Thomas Hardmeier
Post-production: MPC
Sound House: Wave
Sound Engineer: Jack Sedgwick
Audio post-production: Rebecca Boswell
Published: May 2018
Grey London has created a new film to celebrate the lengths Marks & Spencer goes to trace the provenance of its beef products. The ad is part of campaign highlighting that all M&S beef is British, whether it’s a tender sirloin steak, a mouth-watering beef burger, the beef in tasty M&S sandwiches or a delicious prepared meal.
The new campaign also informs viewers that M&S is able to trace all its beef products all the way back to every farm and animal using cutting edge DNA technology.
The film follows the strong heritage of M&S Food campaigns, and builds on close-up images of mouth-watering dishes by placing them in a larger setting. In the film the camera pans across a huge banquet-style table filled with beef products – all bathed in glorious, early evening sunshine.