Macaroni & Cheese Film PUNISHMENT by Crispin Porter + Bogusky Santa Monica

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PUNISHMENT

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Industry Grocery and Other foods
Media Film
Market United States
Agency Crispin Porter + Bogusky Santa Monica
Production IMPERIAL WOODPECKER
Director Stacy Wall

Executive Creative Director Group Creative Directors
Art Director Brandt Lewis
Copywriter David Roth
Producer Executive Producer Of Media Arts, Eric Sedorovitz
Account Supervisor Kate Frazier, Tamsin Mariner, Spencer Holmes
Editor Kevin Anderson @ Rex Edit
Released May 2010

Credits & Description

Category: Savoury Foods
Advertiser: KRAFT
Product/Service: MAC & CHEESE
Agency: CRISPIN PORTER + BOGUSKY
Production Company: IMPERIAL WOODPECKER, Santa Monica, USA
Date of First Appearance: May 26 2010
Chief Creative Officer: Rob Reilly/Andrew Keller
Executive Creative Director: Group Creative Directors: Bill Wright/James Dawson-Hollis
Copywriter: David Roth
Art Director: Brandt Lewis
Agency Producer: Lisa Effress (Sr. Agency Producer)/Carolyn Johnson (Jr. Integrated Producer)
Account Supervisor: Kate Frazier (Account Director)/Tamsin Mariner (Content Management Supervisor)/Spencer Holmes
Producer: Eric Sedorovitz (Line Producer)/Executive Producer: Doug Halbert
Director: Stacy Wall
Editor: Kevin Anderson
Sound Design/Arrangement: Lime
Post Production: Company 3
Animation: Buck
Music: Amber Music
Account Manager: Jessica Francis/Davis Najdecki (Assistant Content Manager)
Director Of Photography: Robert Elswit
Editing Company: Cosmo Street
Other Credits: Visual Effects: Method

English Description
Kraft had already done an incredible job making Macaroni & Cheese a favorite amongst kids. But, they also knew that adults loved the golden, cheesy goodness, too.

The only problem was how do you get grown-ups to admit they love their kids' favorite food? To answer this, Kraft set out to give permission to grown-ups and let them know that it was okay to love that rich, cheesy taste, too.