Macaroni & Cheese Film Double Bad by CP+B Scandinavia, Crispin Porter + Bogusky Boulder

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Double Bad

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Industry Pre-Cooked Meals & Frozen Food
Media Film
Market United States
Agency CP+B Scandinavia
Director Greg Bell
Editor Nicholas Lofting
Agency Crispin Porter + Bogusky Boulder
Production Epoch Films
Director Greg Bell
Released February 2013

Credits & Description

Category: Food
Brand: KRAFT Macaroni and Cheese
Agency: CP+B
Country: United States of America
"Double Bad" features a father being interrogated by his two children after being caught red handed eating a Microwaveable KRAFT Homestyle Macaroni & Cheese Bowl in this spot from CP+B

Category: Food
Client: KRAFT Macaroni and Cheese
Agency: CP+B
Country: United States of America
WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly
EVP / EXECUTIVE CREATIVE DIRECTOR(s): Tony Calcao
VP / EXECUTIVE CREATIVE DIRECTOR(s): Adam Chasnow
EXECUTIVE CREATIVE DIRECTOR(s): Tom Markham
VP / CREATIVE DIRECTOR(s): Matt Talbot / Andrew Lincoln
VP / HEAD OF VIDEO PRODUCTION: Chad Hopenwasser
INTEGRATED PRODUCER: Julia Lafferty
PRODUCTION COMPANY & CITY: Epoch
DIRECTOR: Greg Bell
EXECUTIVE PRODUCER (PRODUCTION CO): Jerry Solomon
PRODUCER (PRODUCTION CO): Candace Tomarken
DIRECTOR OF PHOTOGRAPHY: Bill Pope
EDITORIAL COMPANY & CITY: PLUS Productions
EDITOR: Nicholas Lofting
ASSISTANT EDITOR: Jon Grinberg
POST PRODUCTION & CITY: Method LA
LEAD COMPOSITOR: Aiden Thomas
GRAPHICS COMPANY & CITY: Buck
MIX COMPNAY & CITY: Lime Studios
AUDIO ENGINEER: Rohan Young
AUDIO ENGINEER ASSISTANT: Jeff Malen
MUSIC COMPANY & CITY: JSM NYC
EXECUTIVE MUSIC PRODUCER: Joel Simon
COMPOSER (s): JSM
COLOR DESIGN COMPANY & CITY: CO3 LA
COLORIST: Stefan Sonnenfeld
VP GROUP CONTENT DIRECTOR: Kate Frazier
CONTENT MANAGEMENT SUPERVISOR: Laura Likos
CONTENT SUPERVISOR: Eric Forsyth
CONTENT MANAGER: Cellan Lehman
ASSISTANT CONTENT MANAGER: Jake Welch
VP DIRECTOR OF BUSINESS AFFAIRS: Nancy Espinal
BUSINESS AFFAIRS MANAGER: Rebecca Williams
COGNITIVE ANTHROPOLOGIST: Jeb Tilly / Omar Quinones
TRAFFIC MANAGER: Kelton Wright
JR. TRAFFIC MANAGER: Jenna Kotarski