Negotiator by Crispin Porter + Bogusky Boulder for Macaroni & Cheese

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Negotiator

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Industry Grocery and Other foods, Pre-Cooked Meals & Frozen Food
Media Film
Market United States
Agency Crispin Porter + Bogusky Boulder
Director Greg Bell
Executive Creative Director Rob Strasberg, Adam Chasnow, Tom Markham, Tony Calcao
Creative Director Matt Talbot, Andrew Lincoln
Producer Jerry Solomon, Candace Tomarken
Account Supervisor Kate Fraizer
Editor Nicholas Lofting
Released August 2012

Credits & Description

Advertiser: KRAFT MACARONI & CHEESE
Agency: CP+B
Category: Savoury Foods
Director Of Photography: Bill Pope
Director: Greg Bell
Planner: Jeb Tilly
Sound Design/Arrangement: Jsm Music
Agency Producer: Julia Lafferty
Executive Creative Director: Adam Chasnow
Account Supervisor: Kate Fraizer
Account Manager: Laura Likos
Sound Design/Arrangement: Lime Sudios
Post Production: Method La
Editor: Nicholas Lofting
Executive Creative Director: Tony Calcao
Animation: Buck
Producer: Candace Tomarken
Creative Director: Andrew Lincoln
Agency Producer: Chad Hopenwasser
Other Credits: Co3 La
Producer: Jerry Solomon
Creative Director: Matt Talbot
Planner: Omar Quinones
Editing Company: Plus Productions
Chief Creative Officer: Rob Reilly
Executive Creative Director: Tom Markham

Brief Explanation
A clever kid makes a bargain with his hungry father in exchange for some Kraft Macaroni and Cheese.