The "Fuck you international beer producing assholes"-campaign by Try/Apt Oslo for Mack Brewery

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The "Fuck you international beer producing assholes"-campaign

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Industry Beers and Ciders
Media Film
Market Norway
Agency Try/Apt Oslo
Copywriter Sebastian Presto, Anders Holm
Designer Sebastian Rasch
Released February 2011

Awards

Clio Awards 2012
Interactive Microsite/Website Silver

Credits & Description

Brand: Mack Brewery
Entrant Company: TRY/APT, Oslo
Advertising Agency: TRY/APT
Copywriter: Sebastian Presto (TRY/APT, Oslo)
Copywriter: Anders Holm (TRY/APT, Oslo)
Account Executive: Kristian Bye (TRY/APT, Oslo)
Production Manager: Lisa Canneaux (TRY/APT, Oslo)
Designer: Sebastian Rasch (TRY/APT, Oslo)
Programmer: Alex Pope (TRY/APT, Oslo)
Programmer: Erland Wiencke (TRY/APT, Oslo)
Motion: Magne Hage (TRY/APT, Oslo)
Motion: Erik Huse (TRY/APT, Oslo)
Client: Veronica Evertsen (Mack, Tromsø)
Motion: Ole Bolsønes (TRY/APT, Oslo)