Macma Film Everybody Loves Boobs by David Buenos Aires

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Everybody Loves Boobs

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Industry Against Cancer
Media Film
Market Argentina
Agency David Buenos Aires
Art Director Guillermo Pueyrredon Aliaga
Copywriter Tomás Ogorman
Production Landia
Director Adrián D'amario
Released April 2017


Cannes Lions 2017
Film Online Film: Charities & Non-profit Bronze Lion

Credits & Description

Social media keeps banning nipples, even for breast cancer awareness which is why David USA and MACMA have released "Everybody Loves Boobs."
Category: Public Interest, Ngo
Brand: Macma (Breast Cancer Awareness and Fundraising)
Media: Film
Country: Argentina
Advertising Agency: David, Buenos Aires, Argentina
Copywriter: Tomás Ogorman
Art Director: Guillermo Aliaga Pueyrredon
Account Executive: Florencia Scrimaglia
Agency Producer: Florencia Albizzati
Production Company: Landia
Director: 1985
Dop: Juan Magliore
Spanish version & Mix: Swing Música & audio post
Editor: Tomás Basile
Post House: Da8, Juan Solo
Color: Jorge Russo, Alejandro Armaleo
E-commerce developer: Movile
Pr Agency: Urban Grupo de Comunicación
Date: April, 2017
#EverybodyLovesBoobs that's why we have to take care of them.
Advertising Agency: David, Buenos Aires
Pr Agency: Urban Grupo De Comunicacion, Buenos Aires
Production Company: Landia, Buenos Aires
Additional Company: Movile, Buenos Aires / Macma, Buenos Aires
Vp, Executive Creative Director: Joaquín Cubría (David)
Vp, Executive Creative Director: Ignacio Ferioli (David)
General Account Director: Emanuel Abeijon (David)
Account Director: Lucila Castellani (David Buenos Aies)
Head Of Production: Brenda Morrison Fell (David)
Executive Producer: Adrian Damario (Landia)
Director: Adrian Damario
Senior Producer: Florencia Albizzati (David Buenos Aires)
Art Director: Guillermo Aliaga Pueyrredón (David Buenos Aires)
Copywriter: Tomás Ogorman (David Buenos Aires)
Account Executive: Florencia Scrimaglia (David Buenos Aires)
Editor: Ana Svarz (David Buenos Aires)
Director: 1985 (Landia)
Producer: Diego Dutil (Landia)
Director Of Photography: Juan Magliore (Landia)
Composed Music And English Version: Massive Music (Massive Music)
Spanish Version & Mix: Swing Música & Audio Post (Swing Música & Audio Post)
Editor: Tomás Basile (Tomás Basile)
Post Production: Juan Solo (Da8)
Color: Alejandro Armaleo (Jorge Russo / Alejandro Armaleo)
Color: Jorge Russo (Jorge Russo / Alejandro Armaleo)
Post Production: Julian Lopez Coppola (Julian Lopez Coppola)
Responsible For The Client: Irene Marcet (Macma)
Responsible For The Client: Isabel Geraige (Macma)
Responsible For The Client: Julieta Gómez (Macma)
Responsible For The Client: Marta Mattiussi (Macma)
The film begins with a woman wearing a dressing gown with the logos of Facebook and Instagram on it. We hear a female narrator saying:“Social networks keeps banning nipples, even for breast cancer awareness. It’s time to speak louder than censorship”The woman strips down showing her breasts. But her nipples have been replaced by mouths that start to sing “Everybody Loves Boobs” –a tribute to breasts, with lyrics lauding how breasts come in different shapes and sizes and everybody loves all kinds.Suddenly the tone changes saying: "Not everybody, cancer hates us" while showing a woman with only one breast who’s had a mastectomy “One in eight and that’s a fact, so help us please reduce that stat” The song goes on to warn the viewer anyone can contract breast cancer (even your own father) underlining the importance of getting checked.
Entry Summary:
Argentina has the second-highest breast cancer mortality rate in all Latin America. Nevertheless, social media keeps banning female nipples, even when it comes to breast cancer awareness campaigns. We need to promote early detection, which is key to reducing breast cancer altogether.That’s why MACMA (Breast Cancer Help Movement) gave boobs a louder voice by launching “Everybody Loves Boobs”.