Macy's Film Another Miracle on 34th Street by Hungry Man, J. Walter Thompson New York

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Another Miracle on 34th Street

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Industry Apparel & Accessories Stores
Media Film
Market United States
Agency Hungry Man
Director Hank Perlman
Agency J. Walter Thompson New York
Producer Loretta Rae
Production Framestore
Service Agency Cut & Run
Released November 2012

Credits & Description

Agency: JWT New York
Client: Macy’s
Break Date: 11/8/12
Exposure: National TV, Online, Social
Project Name: “Another Miracle on 34th Street”

Brief Description: This holiday, there's another Miracle on 34th Street. Kris Kringle is back at Macy's to help new store manager Harold during the Christmas rush. Things have changed quite a bit since 1947 when Kris first came to Macy's, but our star designers are there to show him the ropes.
Creative Directors: Craig Love, Shayne Millington
Chief Creative Officer, North America: Jeff Benjamin
Co-Chief Creative Officers, New York: Matt MacDonald & Ryan Kutscher
Chief Strategic Officer, North America: Robin Bardolia
Executive Producer: Robin Feldman
Senior Producer: Andrea Curtin
Producer: Loretta Rae
Director of Music: Paul Greco
Project Manager: Lindsey Allen
Account Team: Claire Capeci, James Cuff, Kate Reaves
Client Team: Joe Feczko, Senior Vice President Innovation, Integration and Broadcast & Betsy Spence, Vice President, Marketing Integration
Director: Hank Perlman
Production Company: Hungry Man
Post-Production: Framestore
Editing House: Cut & Run
Music House: Wojahn Bros. Music