Macy's Film Sitcom by Hungry Man, J. Walter Thompson New York

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Industry Retail, Distribution & Rental companies
Media Film
Market United States
Agency Hungry Man
Director Hank Perlman
Agency J. Walter Thompson New York
Executive Creative Director Ben James
Creative Director Donnell Johnson
Production Framestore
Released September 2012

Credits & Description

Tune in this season and watch as one star brings together all the stars of fashion, food and home. Macy's presents "What's in Store?" starring Justin Bieber, Taylor Swift, Marcus Samuelsson, Martha Stewart, Diddy a.k.a Puffy, a.k.a P. Diddy a.k.a Sean Combs, Donald Trump, Carlos Santana, Camila Alves, Florence Henderson, an elf and new store manager, Harold.
JWT Office: JWT New York
Client: Macy’s
Break Date: 9/10/12
Exposure: Network & Cable TV, Online, Social
Project Name: What’s In Store?
Brief Description: Appointment television just added a brand new star to its line-up as Macy’s debuts a series of comedic shorts highlighting its iconic brand. Taking a cue from an American television staple, Macy’s is premiering its fall brand television spots in sitcom-style. What’s in Store? follows the hilarious situations that befall new Macy’s Herald Square store manager, Harold, as he collides with the many stars (such as Justin Bieber, Sean ‘Diddy’ Combs, Martha Stewart and Taylor Swift) and wacky situations that make the “World’s Largest Store” a haven for the fun and fashionable.
Executive Creative Director: Ben James
Creative Director: Donnell Johnson
Art Directors: Chad Baker, Raihana Halim
Copywriters: Justine Cotter, Justin Chen
Planner: Jonathan Fletcher
Head of Production: Sergio Lopez
Executive Producer: Robin Feldman

Senior Producers: Holly Otto, Andrea Curtin

Associate Producer: Loretta Rae

Director of Music: Paul Greco

Account Team: Claire Capeci (Business Director), James Cuff (Account Director), Kate Reaves (Account Manager)
Project Manager: Joanna Milidakis
Chief Creative Officer, North America: Jeff Benjamin
Co-Chief Creative Officers, New York: Matt MacDonald, Ryan Kutscher
Client Team: Joe Feczko, SVP Innovation, Integration & Broadcast, Macy’s and Betsy Spence, VP Marketing Integration, Macy’s

Director: Hank Perlman
Production Company: Hungry Man
Post-Production: Framestore
Editing House: Cut + Run
Music House: Amber Music for “Dream”
Publisher & Master for “Sitcom”:60 (Song – “Sh-Boom”): Warner/Chappell
Media Agency: MEC