Macy's Film Wink, Nod, Smile by Hungry Man, J. Walter Thompson New York

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Wink, Nod, Smile

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Industry Retail, Distribution & Rental companies
Media Film
Market United States
Agency Hungry Man
Director Hank Perlman
Agency J. Walter Thompson New York
Executive Creative Director Ben James
Creative Director Donnell Johnson
Art Director Raihana Halim
Copywriter Justine Cotter
Producer Loretta Rae
Production Framestore
Released November 2012

Credits & Description

JWT New York
Product Name: Black Friday
Client: Macy’s
Break Date: 11/20/12
Exposure: National TV, Online, Social
Ad title: “Wink, Nod, Smile”
Brief Description of Ad: Justin Bieber’s signature (and dreamy) look proves to be too powerful for Black Friday shoppers and Macy’s employees, Harold and Carolina.
Executive Creative Director: Ben James
Creative Director: Donnell Johnson
Art Director: Raihana Halim
Copywriter: Justine Cotter
Co-Chief Creative Officers, New York: Matt MacDonald & Ryan Kutscher
Chief Creative Officer, North America: Jeff Benjamin
Chief Strategic Officer, North America: Robin Bardolia
Executive Producer: Robin Feldman
Senior Producers: Holly Otto, Andrea Curtin
Producer: Loretta Rae
Director of Music: Paul Greco
Project Manager: Lindsey Allen
Account Team: Claire Capeci, James Cuff, Kate Reaves
Client Team: Joe Feczko, Senior Vice President, Innovation, Integration and Broadcast & Betsy Spence, Vice President, Marketing Integration
Director: Hank Perlman
Production Company: Hungry Man
Post-Production: Framestore
Editing House: Cut & Run
Music: Andrew Knox Music