Macy's Film Lighthouse by BBDO New York

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Industry Department Stores & Shopping Malls
Media Film
Market United States
Agency BBDO New York
Chief Creative Officer David Lubars, Greg Hahn
Executive Creative Director Danilo Boer, Marcos Kotlhar
Creative Director Adam Livesey, Kelly Bayett, Matt Brink
Production MJZ
Director Steve Ayson
Released November 2017

Credits & Description

BBDO New York has created this spot starring Max, a young boy whose unwavering compassion shines even brighter than the lighthouse near his home. Though he's never met the family that lives there, there is a little girl who appears to be about his age. Her name is Lily. She recently lost her mom and the holidays just aren't the same. Max uses a clever gift to beam a message to Lily, inviting her and her father to join his family for Christmas dinner. Max shows us that while any gift is nice, the perfect gift brings people together. Shop Macy's Holiday Gift Guide for an expertly edited collection of gifts for everyone on your list.
Media: TV
Category: Retail services
Client: Macys
Agency: BBDO New York
Production: MJZ
Country: United States of America
Director: Steve Ayson
Chief Creative Officer: David Lubars
Chief Creative Officer: Greg Hahn
Executive Creative Director: Danilo Boer
Executive Creative Director: Marcos Kotlhar
Senior Creative Director: Matt Brink
Senior Creative Director: Adam Livesey
Executive Producer: Ashley Henderson
Executive Producer: Emma Wilcockson
DoP: Germaine McMicking
Business Affairs Manager: Nancy Espinal
Music Producer: Rani Vaz
Group Planning Director: Lindsey Gonnella
Planning Director: Jennifer Hunley
Communications Planning Director: Nicole Landsman
Communications Planner: Julie Naidu
Senior Account Director: Corey Cirillo
Account Director: Lauren Munilla
Account Manager: Justin Perrelli
Account Executive: Charlie Kunze
Assistant Account Executive: Maddy Bell
Line Producer: Jeff MacDougall
Editorial Company: Whitehouse Post
Editor: Russell Icke
Asst Editor: Emma Platek
Executive Producer: Caitlin Grady
Producer: Pamela Heller
Post Production / EFX: Blacksmith
Executive Producer: Charlotte Arnold
Producer: Anu Nagaraj
VFX Supervisor: Daniel Morris
Lead Compositor: Daniel Morris
Compositing: Margolit Steiner
Compositing: Robert Bruce
Compositing: Jay Lee
Compositing: Jacob Slutsky
Compositing: Ivan Zwarts
3D: Tuna Unalan
Music: Barking Owl Sound
Music Arrangement: Barking Owl
Music Supervision: Barking Owl
Creative Director/Partner: Kelly Bayett
Producer: KC Dossett
Composer: Brian Canning
Composer: Ethan Walter
Sound Mixing: Sonic Union
Mixer: Steve Rosen