|Industry||Department Stores & Shopping Malls|
|Agency||BBDO New York|
|Chief Creative Officer||David Lubars, Greg Hahn|
|Executive Creative Director||Danilo Boer, Marcos Kotlhar|
|Creative Director||Adam Livesey, Kelly Bayett, Matt Brink|
Credits & Description
BBDO New York has created this spot starring Max, a young boy whose unwavering compassion shines even brighter than the lighthouse near his home. Though he's never met the family that lives there, there is a little girl who appears to be about his age. Her name is Lily. She recently lost her mom and the holidays just aren't the same. Max uses a clever gift to beam a message to Lily, inviting her and her father to join his family for Christmas dinner. Max shows us that while any gift is nice, the perfect gift brings people together. Shop Macy's Holiday Gift Guide for an expertly edited collection of gifts for everyone on your list.