Macy's Film Macy's Yes, Virginia The Musical by J. Walter Thompson New York

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Macy's Yes, Virginia The Musical

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Industry Retail, Distribution & Rental companies, Business equipment & services, Corporate Image
Media Film
Market United States
Agency J. Walter Thompson New York
Director Jacob Lincoln
Copywriter Justine Cotter
Production Greenpoint Pictures
Released August 2012

Credits & Description

Macy's is looking for schools to perform their new musical, "Yes, Virginia". And to help we're giving $100,000 in production grants. Visit for the free script & score and to apply for the grant.
JWT Office: JWT New York
Product Name: Macy’s presents “Yes, Virginia the Musical”
Client: Macy’s
Break Date: Website Launch 8/15
Exposure: Online
Project Name: Yes, Virginia the Musical
Brief Description of the Project:
To celebrate Macy’s five-year anniversary of “Believe,” Macy’s turned the classic animated special “Yes, Virginia” into a brand new musical available to schools nationwide, royalty-free. The script and production materials, along with advice from theater experts and Macy’s celebrities, can all be found on In addition to the royalty-free play, Macy’s will award 100 eligible schools a $1,000 production grant to help offset costs of staging the play. By giving schools the gift of “Yes, Virginia the Musical” and awarding grants, Macy’s is supporting the performing arts, and providing support and generosity to local communities.
Chief Creative Officer, North America: Jeff Benjamin
Co-Chief Creative Officers, New York: Matt MacDonald, Ryan Kutscher
Chief Integration Officer, President NA: Mike Geiger
Creative Directors: Craig Love, Shayne Millington
Art Directors: Raihana Halim, Ben Chiang
Copywriter: Justine Cotter
Planning Director: Jonathan Fletcher
User Experience: Jon Fishel
Head of Production: Sergio Lopez
Director of Digital Production: Paul Sutton

Executive Producer: Robin Feldman
Executive Digital Producer: Margaret McLaughlin

Digital Producer: Vanessa Scanlan

Senior Broadcast Producer: Andrea Curtin

Senior Line Producer: Atalie Kessler

Director of Technology: Ricky Bacon

Technical Lead: David Wu

QA Manager: Jane Irzhak

Global Business Director: Claire Capeci
Account Director: Angela Brown
Project Manager: Lindsey Allen
VP/Creative Director Macy’s Parade and Entertainment Group (Writer, Lyricist): William Schermerhorn

Creative Director Macy’s Parade and Entertainment Group (Composer): Wesley Whatley

Digital Production Company: Stopp LA
Production Company: Greenpoint Pictures
Director: Jacob Lincoln
Post-Production: Greenpoint Pictures
Editors: David Etkin, Thomas Zoranski, Adam Porter
Editing House: Greenpoint Pictures
Music: JWTwo Entertainment
Post-Production: Macy’s Studios
Editors: Danny Abel, Eric Grush
Media Agency: MEC