Macy's Film Remarkable You [60 sec] by BBDO New York

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Remarkable You [60 sec]

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Industry Clothing, Apparel & Accessories Stores
Media Film
Market United States
Agency BBDO New York
Chief Creative Officer David Lubars, Greg Hahn
Associate Creative Director Gabrielle Attia, Ceasar Finamore
Executive Creative Director Danilo Boer, Marcos Kotlhar
Art Director Pedro Sampaio
Production MJZ
Director Rupert Sanders
Released September 2018

Credits & Description

Media: TV
Category: Retail services
Agency: BBDO New York
Production: MJZ
Country: United States of America
Director: Rupert Sanders
Chief Creative Officer: Greg Hahn
Executive Creative Director: Danilo Boer
Executive Creative Director: Marcos Kotlhar
Chief Creative Officer: David Lubars
Art Director: Pedro Sampaio
Assoc Creative Director: Gabrielle Attia
Assoc Creative Director: Ceasar Finamore
Executive Producer: Kate Leahy
DoP: greig fraser
Associate Producer: Corie Rosenblatt
Senior Director: Corey Cirillo
Director of Music: Rani Vaz
Assistant Account Executive: Maddy Bell
Senior Communications Strategist: Julie Naidu
Business Affairs Manager: Nancy Espinal
Director of Business Affairs: Bernadette Naughten
Production Services Director: Jessica Nugent
Senior Project Manager: Noreen Masih
Group Executive Producer: Dan Blaney
Account Director: Justin Perrelli
Associate Producer, Art: Lizzy Lehn
President: David Zander
Line Production: Laurie Boccaccio
1st AD: Bobby Philips
Edit Company: Whitehouse
Editor: Russell Icke
Executive Producer: Caitlin Grady
Head of Production: Melanie Klein
Assistant Editor: Katie Covino
Post Production Company: The Mill
Colourist: Fergus McCall
Producer: Anna Borysewicz
Executive Producer: Rachael Trillo
Shoot Supervisor: Christopher Schroeer, Chris Knight
2D Artist: Ben Kwok, Alexis Jo, Krissy Nordella
CG Artist: Incheol Jeong, Tim Kim, Alek Vacura, Nile Hylton
Creative Directors: Gavin Wellsman
2D Lead: Siro Valente
CG Lead: Emily Meger
Music Supervision: Platinum Rye
Sound Mix: Steve Rosen @ Sonic Union
Singer/Songwriter: No Doubt / Just A Girl
Published: September 2018
Synopsis:
Macy’s has just launched the latest iteration of its 'Find The Remarkable You' campaign, created by BBDO, New York. The television spot, 'Remarkable You', follows six inspiring and remarkable women who are paving the way for future generations. Underscored by No Doubt’s iconic empowerment anthem 'Just a Girl', the spot follows them during their morning dressing ritual and their jobs, showing how fashion is their armour and equips them with confidence to take on the day. The incredible heroines include Tiffiny Blacknell, a working mum and public defender; Mishaal Ashemimry, an aerospace engineer; Patricia Valoy, a civil engineer; Vanessa Beckman, a 4th grade teacher; JoAnn Falletta, an orchestra conductor; and Becky Hammon, a professional men’s basketball assistant coach. While they are all different, the six diverse women find their own remarkable selves through their interpretation and styling of fall fashion trends and must-haves, reminding viewers that they too can find the best of fall fashion and themselves at Macy’s. From launching a rocket into orbit, to inspiring young minds, we all have the potential to do remarkable things. The spot ends with the theme of the campaign, 'Find Fall Fashion. Find The Remarkable You'. Created by BBDO New York, the thirty-second spot will run on network and cable from September 9th, with a longer form sixty-second spot running online. The campaign will also run on Macy’s social platforms, including Facebook and Instagram.