Macy's Film ROOSTER by Biscuit Filmworks, J. Walter Thompson New York

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Industry Retail, Distribution & Rental companies
Media Film
Market United States
Agency Biscuit Filmworks
Director Clay Weiner
Producer Holly Vega
Agency J. Walter Thompson New York
Executive Creative Director Matt Macdonald
Creative Director Lea Ladera
Art Director Tiffany Mckee
Copywriter Rick Abbott
Producer Shawn Lacy Tessaro, Karen Wolfe
Account Supervisor Helena Touseull
Editor Robert Ryang
Released November 2010

Credits & Description

Category: Retail Stores
Advertiser: MACY'S
Product/Service: BLACK FRIDAY SALE
Production Company: BISCUIT FILMWORKS, Los Angeles, USA
Date of First Appearance: Nov 23 2010
Executive Creative Director: Matt Macdonald
Creative Director: Lea Ladera
Copywriter: Rick Abbott
Art Director: Tiffany Mckee
Agency Producer: Robin Feldman
Account Supervisor: Helena Touseull
Producer: Shawn Lacy/Holly Vega/Karen Wolfe
Director: Clay Weiner
Editor: Robert Ryang
Music: Harry Woods
Account Manager: Stephanie Reedy
Planner: Lauren Turner/Mylene Ong
Director Of Photography: Tony Wolberg
Editing Company: Ps260
English Description
The goal of this campaign was to announce Macy’s first ever 4am opening for its Black Friday Sale. But there was one hitch – every other retailer in America was putting on the same sale. To stand out, we leveraged Macy’s exclusive relationship with several celebrity designers. We tailored the spots specifically to each designer, creating outrageous scenarios where people were roused by our stars at the crack of dawn. In this spot we feature Martha Stewart, stroking a rooster in the bedroom of an unsuspecting couple. And with the stars on our side, no one could possibly sleep through Macy’s Black Friday Sale.