Works » Macy's

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Industry Retail, Distribution & Rental companies
Media Television & Cinema
Market United States
Agency Hungry Man
Director Hank Perlman
Agency J. Walter Thompson New York
Executive Creative Director Brian Carley. Matt Macdonald
Released November 2011

Credits & Description

Enlisting superstar performer Justin Bieber, “Screamers” spins America’s obsession with the pop star into a humorous tale of unexpected encounters as he makes his way to Macy’s for Black Friday. The spot calls attention to Macy's midnight opening, as well as to an exclusive gift set for Bieber’s fragrance Someday, available only at Macy’s. Proceeds from the gift set will be donated to The Make-A-Wish Foundation.

Advertising Agency: JWT, New York, USA
Chief Creative Officer: Peter Nicholson
Executive Creative Director: Matt MacDonald
Creative Directors: Craig Love, Shayne Millington
Planner: Jonathan Fletcher
Director of Brand Production: Sergio Lopez
Executive Producer: Robin Feldman
Senior Producer: Holly Otto
Director of Music and Radio Production: Paul Greco
Account Executives: Angela Rebong Brown, Elizabeth Fitzgerald
Business Director: Claire Capeci
Production Company: Hungry Man, Inc.
Director: Hank Perlman
Editorial Company: PS260
Editors: Robert Ryang, Dustin Stephens
Post Production: Brand Name
Telecine: The Mill
Audio Company: Sound Lounge
Media Agency: MEC

The TV Commercial titled Macy's: Screamers was done by Hungry Man, J. Walter Thompson New York advertising agencies for product: Macy's (brand: Macy's) in United States. It was released in Nov 2011.