|Industry||Retail, Distribution & Rental companies|
|Agency||J. Walter Thompson New York|
|Executive Creative Director||Matt Macdonald|
Credits & Description
Enlisting superstar performer Justin Bieber, “Screamers” spins America’s obsession with the pop star into a humorous tale of unexpected encounters as he makes his way to Macy’s for Black Friday. The spot calls attention to Macy's midnight opening, as well as to an exclusive gift set for Bieber’s fragrance Someday, available only at Macy’s. Proceeds from the gift set will be donated to The Make-A-Wish Foundation.