Macy's: Week of Wonderful by J. Walter Thompson New York for Macy's

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Macy's: Week of Wonderful

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Industry Department Stores & Shopping Malls
Media Film
Market United States
Agency J. Walter Thompson New York
Director Adam Shankman
Executive Creative Director Ben James
Creative Director Donnell Johnson
Art Director Hope Jordan
Copywriter David Canavan
Production Independent Media
Released January 2013

Credits & Description

JWT Office: JWT New York
Client: Macy’s
Break Date: 12/24
Exposure: 12/24-12/31 National Network, Cable, Internet, New Media
Project Name: Macy’s Week of Wonderful
Brief Description:
There's Black Friday. There's Cyber Monday. But what about the week between Christmas and New Year's Day? The 26th through the 1st is one of the busiest times for retailers and at Macy's, it’s the perfect time to indulge in all those items you've been craving, use those gift cards and exchange “grandma’s sweater for something better!” Up until now this week has never had an official name. Now, with the help of TV personality Clinton Kelly and director of Glee and Hairspray, Adam Shankman, Macy's is changing all that with "Macy’s Week of Wonderful." And those seven days will never be the same.
Executive Creative Director: Ben James
Creative Director: Donnell Johnson
Art Director: Hope Jordan
Copywriter: David Canavan
Chief Creative Officer, North America: Jeff Benjamin
Co-Chief Creative Officers, New York: Matt MacDonald & Ryan Kutscher
Client Team: Joseph Feczko, Betsy Spence, Audrey De Shong, Ashley Ross-Teel
Planner: Hayley Parker
Head of Production: Lisa Setten
Executive Producer: Robin Feldman
Senior Producer: Mustafa Imam
Director of Music: Paul Greco
Project Manager: Lindsey Allen
Account Team: Claire Capeci, James Cuff, Sara Criss
Director: Adam Shankman
Production Company: Independent Media
Post-Production: Framestore, New York
Editing House: Cut & Run, New York
Music House: Big Foote Music, New York
Media Agency: Carat